Privacy policy

Last updated: November 12, 2026

25 South Boutiques ("25 South," "we," "us," or "our") operates the website www.25southboutiques.com (the "Site"), our retail store at 25 S State St, Newtown, PA 18940, and our email and text-message programs (together, the "Services"). This Privacy Policy explains what personal information we collect, how we use and share it, and the choices and rights you have.

1. Information We Collect

Information you give us:

  • Contact details: name, email address, phone number, and billing and shipping address.
  • Order information: items purchased, order history, returns and exchanges. Payment card details are processed by Shopify and our payment processors; we do not store full card numbers.
  • Account information, if you create an account: login details and saved preferences.
  • Marketing sign-ups: your email address and/or mobile number and your consent to receive messages.
  • Communications: messages you send us, and product reviews you submit.

Information collected automatically:

  • Device and usage information: IP address, browser and device type, pages viewed, products viewed or added to cart, referring site, and the date and time of your visit.
  • Approximate location derived from your IP address.
  • Information collected through cookies, pixels, and similar technologies (see Section 5).

Information from others: We may receive information from service providers, such as delivery updates from carriers and fraud-screening results.

We do not intentionally collect sensitive personal information (such as Social Security numbers, health information, or precise geolocation).

2. How We Use Your Information

  • To process and deliver orders, handle returns, and provide customer service.
  • To operate, secure, and improve the Site, including detecting and preventing fraud.
  • To send you marketing emails and text messages if you have opted in (you can opt out at any time).
  • To show you relevant advertising on other sites and platforms and to measure how well our ads work.
  • To understand how visitors use the Site (analytics).
  • To comply with legal obligations and enforce our terms.

3. How We Share Your Information

We share personal information with:

  • Service providers who help us run our business, including Shopify (e-commerce platform and checkout), payment processors, shipping carriers, Klaviyo (email and SMS marketing), Judge.me (product reviews), and Blockify (fraud and bot filtering). They may use your information only to provide services to us.
  • Advertising and analytics partners, including Meta (Facebook/Instagram) and Google (Google Analytics and Google Ads). These partners collect information about your activity on our Site through cookies and pixels to measure and show ads, including ads based on your browsing activity ("targeted advertising").
  • Legal and safety recipients, when required by law or to protect the rights, property, or safety of 25 South, our customers, or others.
  • A buyer or successor in connection with a merger, acquisition, or sale of assets.

We do not sell your personal information for money. Under some state laws, however, sharing information with advertising partners for targeted advertising may be considered a "sale" or "sharing." You can opt out as described in Section 6.

4. Text Messaging (SMS) and Mobile Information

If you sign up for our text messages, we collect your mobile number and your consent, and we use Klaviyo to send messages on our behalf.

  • No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
  • We will not share your text-message opt-in or consent status with any third party for purposes unrelated to providing the messaging service. We may share this data with vendors who help us deliver text messages, including platform providers (such as Klaviyo) and phone carriers.
  • Consent to receive text messages is not a condition of any purchase.
  • Reply STOP to +1 (844) 950-2960 at any time to unsubscribe, or HELP for help. Message frequency varies. Message and data rates may apply.

See the full Mobile Terms of Service in Section 13 below.

5. Cookies, Pixels, and Similar Technologies

We and our partners use cookies, pixels, and similar technologies to keep the Site working (for example, your cart), remember your preferences, analyze traffic, prevent fraud, and deliver and measure advertising. You can manage cookies through your browser settings and through the cookie banner and "Your Privacy Choices" link on our Site. Blocking some cookies may affect how the Site works.

Global Privacy Control: We honor the Global Privacy Control (GPC) signal as a request to opt out of the sale or sharing of personal information and targeted advertising for that browser.

Do Not Track: Some browsers send "Do Not Track" signals. Because there is no common standard for these signals, our Site does not currently respond to them, but we do honor GPC as described above.

You can also learn more about Google's practices at policies.google.com/technologies/partner-sites, opt out of Google Analytics with the Google Analytics opt-out browser add-on, and adjust Meta ad settings at facebook.com/adpreferences.

6. Your Choices and Privacy Rights

Marketing: Unsubscribe from emails using the link in any email, and from texts by replying STOP.

Opt out of targeted advertising and "sale/sharing": Use the "Your Privacy Choices" link in our Site footer, turn on Global Privacy Control in your browser, or contact us.

State privacy rights: Depending on where you live (including California, Colorado, Connecticut, Virginia, Texas, Oregon, and other states with consumer privacy laws), you may have the right to:

  • Know and access the personal information we have about you, and receive a portable copy;
  • Correct inaccurate personal information;
  • Delete personal information we have collected from you;
  • Opt out of the sale or sharing of personal information and of targeted advertising;
  • Not be discriminated against for exercising these rights.

We extend these rights to all of our customers, regardless of where they live.

How to make a request: Email hello@25southboutiques.com with the subject "Privacy Request," or write to us at the address below. We will verify your request by matching information you provide with information we have on file, and we will respond within 45 days (we may extend this once by 45 days where permitted). You may use an authorized agent to submit a request; we may ask for proof of the agent's authorization and verify your identity directly.

Appeals: If we decline your request, you may appeal by replying to our decision with the subject "Privacy Appeal." We will respond within the time required by law (generally 45–60 days). If you are not satisfied with the outcome, you may contact your state Attorney General.

California "Shine the Light": California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not share personal information with third parties for their own direct marketing purposes.

7. Categories of Personal Information (Notice at Collection)

In the past 12 months, we have collected the following categories of personal information, for the purposes described in Section 2:

  • Identifiers (name, email, phone, address, IP address, online identifiers): disclosed to service providers; shared with advertising partners (online identifiers only).
  • Commercial information (purchase history, products viewed): disclosed to service providers; shared with advertising partners.
  • Internet or network activity (browsing and interaction with our Site and ads): disclosed to service providers; shared with advertising and analytics partners.
  • Approximate geolocation (from IP address): disclosed to service providers and advertising partners.
  • Customer records (billing and shipping details): disclosed to service providers and payment processors.
  • Inferences (shopping preferences): used internally and by our email/SMS provider.

8. Data Retention

We keep personal information for as long as needed for the purposes in this policy. Generally, we retain order and transaction records for up to 7 years for tax and accounting purposes, marketing data until you unsubscribe or ask us to delete it, and analytics data for up to 26 months. We then delete or de-identify it.

9. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information, and our checkout is handled by Shopify's PCI-compliant systems. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Children's Privacy

Our Services are not directed to children under 16, and we do not knowingly collect personal information from them. We do not sell or share the personal information of anyone we know to be under 16. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Where We Operate

We are based in the United States and sell and ship only to U.S. addresses. Information is processed and stored in the United States.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy here and change the "Last updated" date above. If we make material changes, we will provide additional notice, such as by email or a notice on our Site.

13. Mobile Terms of Service (Text Messaging)

The 25 South mobile message service (the "SMS Service") is operated by 25 South Boutiques. By consenting to 25 South's SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of 25 South through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

SMS discounts are valid online only. Discount codes and offers sent by text message can be redeemed only on purchases at www.25southboutiques.com and are not valid in our stores. They are subject to the terms of the offer and to our Terms of Service.

You do not have to sign up for this program in order to make any purchase, and your consent is not a condition of any purchase with 25 South. Your participation is completely voluntary.

We do not charge for the SMS Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details.

Opting out: You may opt out at any time. Text the single keyword STOP to +1 (844) 950-2960 or click the unsubscribe link (where available) in any text message. You will receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device unless initiated by you. If you have subscribed to other 25 South mobile message programs, you will need to opt out of those separately, except where applicable law requires otherwise.

Help: Text HELP to +1 (844) 950-2960 or email hello@25southboutiques.com.

We may change any short code or telephone number we use to operate the SMS Service and will notify you of these changes. Messages, including STOP or HELP requests, sent to a short code or telephone number we have changed may not be received, and we will not be responsible for honoring requests made in such messages.

Wireless carriers are not liable for delayed or undelivered messages. You agree to provide a valid mobile number. If you get a new mobile number, you will need to sign up for the program again with your new number.

To the extent permitted by applicable law, we will not be liable for failed, delayed, or misdirected delivery of any information sent through the SMS Service, any errors in such information, or any action you may or may not take in reliance on the information or the SMS Service. We may modify or cancel the SMS Service or any of its features without notice. To the extent permitted by law, we may also modify these Mobile Terms at any time; your continued use of the SMS Service after changes take effect constitutes acceptance of the changes.

Information collected through the SMS Service is handled as described in this Privacy Policy, including Section 4.

14. Contact Us

25 South Boutiques
25 S State St, Newtown, PA 18940
Email: hello@25southboutiques.com
Online: www.25southboutiques.com/pages/contact-us